Media Messages in American Presidential Elections by Diana Owen (English) Hardco

Description: Media Messages in American Presidential Elections by Diana Owen Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. Focusing on candidate advertisements, newspaper and television news stories, poll results, and presidential debates, she also ties voters general media use habits to the way they receive and process media messages. Publisher Description Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. This study examines the role of ads, news stories, poll results, and debates in presidential elections. Based on surveys fielded during the 1984 and 1988 presidential campaigns, Owen compares these four message categories to determine their relative importance to voters. In addition she investigates how individuals make use of messages in establishing their perception of candidates and issues. Mass communications uses and gratifications approach provides this studys theoretical foundation. The book is designed for researchers and students in communications and mass media, voting behavior, and public opinion.Using surveys conducted during the 1984 and 1988 presidential campaigns, Diana Owen first addresses two basic research questions. How do media messages transmitted during presidential elections shape voter attitudes toward and perceptions of candidates and campaign issues? Do different types of media messages influence voters feelings about candidates and elections in different ways? Focusing on candidate advertisements, newspaper and television news stories, poll results, and presidential debates, she also ties voters general media use habits to the way they receive and process media messages. Author Biography DIANA OWEN is an Assistant Professor of Political Science at Rutgers University. Her articles have been published in Political Psychology, Women and Politics, Transaction/Society. Another article by her is forthcoming in Communication Research. Details ISBN 0313263620 ISBN-13 9780313263620 Title Media Messages in American Presidential Elections Author Diana Owen Format Hardcover Year 1991 Pages 224 Publisher Bloomsbury Publishing Plc GE_Item_ID:16456384; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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