Michael Jackson, Inc.: The Rise, Fall, and Rebirth of a Billion-Dollar Empire by

Description: Michael Jackson, Inc. by Zack O. Greenburg The surprising rags-to-riches-to-rags-to-riches story of how Michael Jackson grew a billion-dollar business. Michael Jackson is known by many as the greatest entertainer of all time, but he was also a revolutionary when it came to business. In addition to famously buying the Beatles publishing catalogue, Jackson was one of the first pop stars to launch his own clothing line, record label, sneakers, and video games--creating a fundamental shift in the monetization of fame and paving the way for entertainer-entrepreneurs like Jay Z and Diddy. All told, Jackson earned more than $1.1 billion in his solo career, and the assets he built in life have earned more than $700 million in the five years since his death--more than any other solo music act over that time. Michael Jackson, Inc. reveals the incredible rise, fall, and rise again of Michael Jacksons fortune--driven by the unmatched perfectionism of the King of Pop. Forbes senior editor Zack OMalley Greenburg uncovers never-before-told stories from interviews with more than 100 people, including music industry veterans Berry Gordy, John Branca, and Walter Yetnikoff; artists 50 Cent, Sheryl Crow, and Jon Bon Jovi; and members of the Jackson family. Other insights come from court documents and Jacksons private notes, some of them previously unpublished. Through Greenburgs novelistic telling, a clear picture emerges of Jacksons early years, his rise to international superstardom, his decline--fueled by demons internal and external, as well as the dissolution of the team that helped him execute his best business moves--and, finally, his financial life after death. Underlying Jacksons unique history is the complex but universal tale of the effects of wealth and fame on the human psyche. A valuable case study for generations of entertainers to come and for anyone interested in show business, Michael Jackson, Inc. tells the story of a man whose financial feats, once obscured by his late-life travails, have become an enduring legacy. FORMAT Paperback LANGUAGE English CONDITION Brand New Author Biography Zack OMalley Greenburg is a senior editor at Forbes and his work has also appeared in The Washington Post, Sports Illustrated, Vibe, and McSweeneys, among others. His first book, the Jay Z biography Empire State of Mind, was published in 2011. A child star, he played the title role in the film Lorenzos Oil. He lives in New York. Review "In his meticulously researched Michael Jackson, Inc, Zack OMalley Greenburg has brilliantly shown us a side of the late King of Pop weve never seen before: The mercurial but oh-so-canny businessman who made hundreds of millions in his lifetime and is on his way to making even more after his untimely death."--William D. Cohan, New York Times bestselling author of Money and Power and The Price of Silence"Zack follows every step of the way as the King of Pop becomes the Citizen Kane of Pop, creating an empire so strong that even Jackson s most mind-boggling excesses couldnt bring it down. Michael Jackson Inc. is the deepest examination and most resounding proof yet that Jackson was as pioneering in business as he was in music -- a pathfinder in the establishment of Artist as Brand."--Jem Aswad, editor-in-chief of SPIN"The King of Pop is perfectly captured by Zack OMalley Greenburg, who has a journalist s eye for detail with Michael Jackson, Inc. The words dance across the page, the mark of a writer with vivid, natural storytelling talent. Bravo, Zack! --Chuck Leavell, keyboardist for the Rolling Stones"We all know Michael Jackson worked hard to become the undisputed King of Pop. Zack Greenburg s well researched Michael Jackson, Inc. follows the money and shows us how he learned from the best, defied the odds, and turns out to have been just as good at business making this a fun, compelling read and one of the most incisive looks at the business of show business at its highest level. --Fab 5 Freddy, hip-hop pioneer and longtime host of Yo! MTV Raps" Details ISBN1476706379 Short Title Michael Jackson, Inc Pages 304 Publisher Atria Books Language English Year 2017 ISBN-10 1476706379 ISBN-13 9781476706375 Format Paperback Publication Date 2017-01-14 Imprint Atria Books Subtitle The Rise, Fall, and Rebirth of a Billion-Dollar Empire Author Zack O. Greenburg DEWEY 782.42166092 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:127871946;

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