Description: About this Item The item is a book Paperback The Author Name is Michael Veseth The Title is Wine Wars : The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists Condition New Other Comments Pages Count - 262. Binding type - Perfect. Content Language - English Category - BUSINESS & ECONOMICS / International / General BUSINESS & ECONOMICS / Industries / Agribusiness Product Description - Writing with wit and verve, Mike Veseth a.k.a. the Wine Economist tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices. Two Buck Chuck, the second force, symbolizes the rise of branded products like the famous Charles Shaw wines sold in Trader Joe's stores. Branded corporate wines simplify the worldwide wine market and give buyers the confidence they need to make choices, but they also threaten to dumb down wine, sacrificing terroir to achieve marketable McWine reliability. Will globalization and Two Buck Chuck destroy the essence of wine Perhaps, but not without a fight, Veseth argues. He counts on "the revenge of the terroirists" to save wine's soul. But it won't be easy as wine expands to exotic new markets such as China and the very idea of terroir is attacked by both critics and global climate change. Veseth has "grape expectations" that globalization, Two Buck Chuck, and the revenge of the terroirists will uncork a favorable future for wine in an engaging tour-de-force that will appeal to all lovers of wine, whether it be boxed, bagged, or bottled. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 165924666
Price: 19.64 USD
Location: US
End Time: 2025-01-10T17:43:33.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: BUSINESS ECONOMICS / International / General
Brand: Rowman & Littlefield
Weight: 0.36
Style: NA
Title: Wine Wars The Curse of the Blue Nun the Miracle of Two Buck Ch
Release Title: Wine Wars The Curse of the Blue Nun the Miracle of Two Buck Ch
Record Grading: New
Sleeve Grading: New
Platform: NA
Size: NA
Film/TV Title: Wine Wars The Curse of the Blue Nun the Miracle of Two Buck C
Colour: NA
Material: NA
Department: NA
Movie/TV Title: Wine Wars The Curse of the Blue Nun the Miracle of Two Buck C
UPC: 9780742568204
EAN: 9780742568204
ISBN: 9780742568204
Binding Type: Perfect
Main Stone: NA
Metal Purity: NA
Metal: NA
Connectivity: NA
Model: NA
Book Title: Wine Wars : The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists
Number of Pages: 264 Pages
Language: English
Publisher: Rowman & Littlefield Publishers, Incorporated
Topic: Beverages / Alcoholic / General, Beverages / Alcoholic / Wine, Globalization, Industries / Agribusiness, International / General
Item Height: 0.8 in
Publication Year: 2012
Genre: Cooking, Political Science, Business & Economics
Item Weight: 14.6 Oz
Item Length: 8.9 in
Author: Mike Veseth
Item Width: 6.1 in
Format: Trade Paperback
