Description: Further DetailsTitle: Advanced Customer AnalyticsCondition: NewSubtitle: Targeting, Valuing, Segmenting and Loyalty TechniquesAuthor: Mike GrigsbyFormat: PaperbackISBN-10: 0749477156EAN: 9780749477158ISBN: 9780749477158Publisher: Kogan Page LtdGenre: Business & FinanceRelease Date: 10/03/2016Description: Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design.A practical, no-nonsense approach to complex scenarios is taken throughout, breaking down tasks into easily digestible steps. The use of a fictional retail analyst 'Scott' helps to provide accessible examples of practice. Advanced Customer Analytics does not skirt around the complexities of this subject but offers conceptual support to steer retail marketers towards making the right choices for analysing their data. Online resources include a selection of datasets to support specific chapters.Language: EnglishCountry/Region of Manufacture: GBItem Height: 233mmItem Length: 157mmItem Width: 14mmItem Weight: 405gBook Series: Marketing ScienceRelease Year: 2016 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Advanced Customer Analytics
Title: Advanced Customer Analytics
Subtitle: Targeting, Valuing, Segmenting and Loyalty Techniques
ISBN-10: 0749477156
EAN: 9780749477158
ISBN: 9780749477158
Genre: Business & Finance
Release Date: 10/03/2016
Release Year: 2016
Country/Region of Manufacture: GB
Number of Pages: 264 Pages
Publication Name: Advanced Customer Analytics : Targeting, Valuing, Segmenting and Loyalty Techniques
Language: English
Publisher: Kogan Page, The Limited
Item Height: 0.6 in
Subject: Industries / Retailing, Marketing / General, Consumer Behavior, Customer Relations, Marketing / Research
Publication Year: 2016
Type: Textbook
Item Weight: 14.3 Oz
Subject Area: Business & Economics
Item Length: 9.2 in
Author: Mike Grigsby
Item Width: 6.2 in
Series: Marketing Science Ser.
Format: Trade Paperback
