Description: Further DetailsTitle: Understanding Social MediaCondition: NewSubtitle: Extensions of Their UsersEAN: 9781433186745ISBN: 9781433186745Publisher: Peter Lang Publishing IncFormat: HardbackRelease Date: 07/19/2021Description: The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce. Just as fish are unaware of the water they swim in and we humans are unaware of the air that we breathe so it is that the users of social media are unaware of the effects of these media and take their existence as a natural part of their environment. The authors make use of Marshall McLuhan’s media ecology approach to understanding media in order to reveal the effects of social media on their users, how they are changing the nature of our social interactions and how we through our interaction with social media have become actual extensions of our social media, the reverse of McLuhan’s notion that media are extensions of mankind. The authors analyze the major social media apps including Facebook, Instagram, Snapchat, Reddit, Tinder, YouTube, TikTok, Twitter and blogs as well as examining the Splinternet and the social media scene in Russia, China, North Korea, Vietnam and the Islamic world. Understanding Social Media studies the impacts of social media monopolies, the nature of advertising and branding in social media apps and the social media front in cyberwarfare and concludes with an analysis of the social media counter revolution waged by players who actually helped to create social media.Language: EnglishCountry/Region of Manufacture: USItem Height: 225mmItem Length: 150mmItem Weight: 406gAuthor: Mira Rawady, Robert K. LoganGenre: Society & CultureBook Series: Understanding Media EcologyRelease Year: 2021 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Understanding Social Media
Title: Understanding Social Media
Subtitle: Extensions of Their Users
EAN: 9781433186745
ISBN: 9781433186745
Release Date: 07/19/2021
Release Year: 2021
Country/Region of Manufacture: US
Genre: Society & Culture
Number of Pages: 212 Pages
Language: English
Publication Name: Understanding Social Media : Extensions of Their Users
Publisher: Lang Publishing, Incorporated, Peter
Subject: Media Studies, Sociology / General
Publication Year: 2021
Item Height: 0.7 in
Features: New Edition
Type: Textbook
Item Weight: 15.5 Oz
Author: Robert K. Logan, Mira Rawady
Subject Area: Social Science
Item Length: 9.2 in
Series: Understanding Media Ecology Ser.
Item Width: 6 in
Format: Hardcover
