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Publication Name: CENGAGE Learning Custom Publishing
Publication Year: 2008
Publisher: Cengage Learning Custom Publishing
Book Title: Modern Marketing Research : concepts, Methods, and Cases
Topic: Marketing / General, Marketing / Research
Number of Pages: Xxvi, 689 Pages
Language: English
Illustrator: Yes
Genre: Business & Economics
Author: Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor
Format: Trade Paperback
