Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Modern Political Campaigns: How Professionalism, Technology, And Speed Have Revolutionized ElectionsISBN13:9781538153796ISBN10:1538153793Author:Cohen, Michael D. (Author)Description:Modern Political Campaigns Brings Together Academic, Practical, And Interviews To Help Understand How Professionalism, Technology, And Speed Have Revolutionized Elections, Creating More Voter-Centric Races For Public Office Dr Michael D Cohen, A 20+ Year Veteran Of Working On, Teaching, And Writing About Political Campaigns Take Readers Through How Campaigns Are Organized, State-Of-The-Art Tools Of The Trade, And How Some Of The Most Interesting People In Politics Got Their Big Breaks The Book Takes Readers Through Clear-Eyed Chapters On Parties And Elections, Campaign Planning And Management, Fundraising, Independent Groups, Vulnerability And Opposition Research, Data And Analytics, Focus Groups And Polling, Earned, Paid And Social Media, And Field Operations Finally, The Book Revisits The Permanent Campaign In Terms Of Modern Approaches To Winning Elections Raising Questions About Today's Uniform Preference For Turnout Over Persuasion And What That Means For Our American Democracy Modern Political Campaigns Will Appeal To Students And Political Activists Interested In Working In Political Campaigns It Is Also A Great Read For Anyone Who Wants To Better Understand The Nuts And Bolts Of Campaigns In Practical Terms From Professionals, And The Opportunities They Provide All Of Us To Be More Engaged Citizens And Hold Our Leaders More Accountable Each Election Day Binding:Paperback, PaperbackPublisher:Rowman & Littlefield PublishersPublication Date:2021-06-15Weight:0.67 lbsDimensions:0.47'' H x 9'' L x 6'' WNumber of Pages:204Language:English
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Location: USA
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Book Title: Modern Political Campaigns: How Professionalism, Technology,...
Item Length: 8.6 in
Item Height: 0.6 in
Item Width: 6 in
Author: Michael D. Cohen
Publication Name: Modern Political Campaigns : How Professionalism, Technology, and Speed Have Revolutionized Elections
Format: Trade Paperback
Language: English
Subject: Political Process / Campaigns & Elections, American Government / General, Political Process / Political Parties, Political Ideologies / Democracy
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication Year: 2021
Type: Textbook
Subject Area: Political Science
Item Weight: 11.1 Oz
Number of Pages: 204 Pages