Description: Never Bet the FarmHow Entrepreneurs Take Risks, Make Decisions -- and How You Can, Too Author(s): Anthony Iaquinto, Stephen Spinelli Format: Paperback Publisher: John Wiley & Sons Inc, United States Imprint: Jossey-Bass Inc.,U.S. ISBN-13: 9780787983666, 978-0787983666 Synopsis In Never Bet the Farm two leading entrepreneurs, Anthony Iaquinto and Stephen Spinelli, turn much of the so-called expert advice for entrepreneurs on its head. They show that by preparing for setbacks and using a framework that can help reduce risks and simplify decision making, entrepreneurs can increase their probability for success. They refute the idea that there is an ideal entrepreneurial "type," and show that luck can be as important as a business plan in many enterprises. Above all, the authors emphasize that entrepreneurship is a career, not a one-time event, and winners are those who can keep themselves in the game. Never Bet the Farm is an easy-to-understand and attractive tool for anyone who has a business idea, but who might be wary of the risks implied in starting their own business.
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Book Title: Never Bet the Farm
Number of Pages: 224 Pages
Publication Name: Never Bet the Farm: How Entrepreneurs Take Risks, Make Decisions -- and How You Can, Too
Language: English
Publisher: John Wiley & Sons INC International Concepts
Item Height: 228 mm
Subject: Business
Publication Year: 2006
Type: Textbook
Item Weight: 346 g
Author: Stephen Spinelli, Anthony Iaquinto
Item Width: 153 mm
Format: Paperback
