Description: NOW OR NEVER by Mary Modahl The battle for the 21st century is now clear: inside, traditional brick and mortar companies are digging in for the fight of their lives; outside, a tightening circle of dot.com upstarts threaten to transform every feature of the economy. Is the war over already? Mary Modahl thinks not; instead, she anticipates that the coming five years will be decisive--which is why companies that want to stay alive and thrive must act Now or Never. The key to success in the brave new world of e-commerce is a deep and nuanced understanding of how consumers think about and use the Internet. Forrester Research--the world's most respected technology research firm--has developed that understanding in a groundbreaking model of consumer behavior called Technographics. For the first time ever, Now or Never shares the Technographics model with business people outside Forrester's exclusive client list. Built on interviews with more than 250,000 Americans, Technographics divides consumers into ten sharply identified segments based on differing attitudes toward the Internet. That means each segment will use e-commerce in a different way and dive into buying on-line at a different pace. Using Technographics, businesspeople--from companies that are small or large, established or brand new, traditional or dot.com--will be able to plot a well-reasoned, robust Internet strategy. Beyond Technographics, the book also identifies and explains the startling, counterintuitive new business models that drive competition on the web. Now or Never introduces the concept of Dynamic Trade, a term that Forrester coined to describe the disruptive new way business gets done on the web. With engaging prose that is chock-full of real stories, Modahl describes how Dynamic Trade changes the balance of supply and demand, requires companies to ramp up to scale faster ever, and zeroes out marginal cost. As the battle for Internet dominance reaches a crisis, Now or Never stands apart. Written by a straight-talking business practitioner who knows and understands the Internet as well as anyone working today, this groundbreaking book confronts the most pressing business issue of our time with reasoned answers to the questions on the mind of every informed executive: When will the Internet change the way I do business? Why is the Internet transforming everything about the economy and competition? How exactly will my industry and company change, in terms of customers, competitors, cash flow, and the bottom line? AND What should I do about it right now? Published in 2000 by HarperCollins, hardcover, 237 pages... This book is a discontinued item that has a "remainder" mark on the bottom edge, but otherwise it is **NEW** and unread... Terms of Sale I accept the following forms of payment: * VISA * Mastercard * Discover * American Express * PayPal * PayPal Credit * Apple Pay (through the eBay app and mobile website only) * Google Pay (through the eBay app, mobile website and desktop) Payments must be in U.S. funds! Everything I sell is 100% guaranteed with a full 30-day return privilege. Shipping Information The rates shown below are for one book. I always offer combined shipping on multiple item purchases so you pay the lowest postage cost. If you are interested in buying more than one item, or multiple items from different categories, please contact me for a combined shipping rate. Shipping via Media Mail to a U.S. address -- $4.67 APO/FPO (AE,AA,AP) shipping rate is the same as to a U.S. address. Ebay International Shipping for this book to a non-U.S. address: Rates vary based on country of destination. Non-U.S. buyers are responsible for paying any local tax, VAT, customs fees or duties required by their home country. I WILL NOT falsify or undervalue the customs documentation to help you avoid paying these fees, so please do not ask. ** IMPORTANT NOTE TO ALL BUYERS ** If you purchase more than one item, please wait until I send you a combined invoice - with the correct amount added for shipping - before paying. Thanks for looking!
Price: 2.95 USD
Location: Summersville, West Virginia
End Time: 2025-01-27T04:10:38.000Z
Shipping Cost: 4.67 USD
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Book Title: Now or Never
Narrative Type: Nonfiction
Publisher: HarperCollins
Subject: Business & Economics
Publication Year: 1999
Format: Hardcover
Language: English
Special Attributes: Dust Jacket
Item Height: 9.5 in
Author: Mary Modahl
Genre: Business & Economics
Country/Region of Manufacture: United States
Topic: Marketing / General, Consumer Behavior, Organizational Behavior, E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce), Forecasting, Organizational Development
Media Type: Book
Item Width: 6.5 in
Item Weight: 19.2 Oz
Number of Pages: 237 Pages
