Description: Product Description : Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It You know your product is awesomebut does anybody else Forget everything you thought you knew about positioning Successfully connecting your product with consumers isnt a matter of following trends comparing yourself to the competition or trying to attract the widest customer baseSo what is it April Dunford positioning guru and tech exec will enlighten youHer new book Obviously Awesome shows you how to find your products secret sauceand then sell that sauce to those who crave it Having spent years as a startup executive with 16 product launches under her belt and a consultant whos worked on dozens more Dunford speaks with authority about breaking through the noise of a crowded marketPunctuated with witty anecdotes and compelling case studies Dunfords book is at once entertaining and illuminating Among the invaluable lessons youll learn are The Five Components of Effective Positioning How to instantly connect an audience to your offerings value How to choose the best market for your products How to use three distinct styles of positioning to your advantage How to leverage market trends to help buyers understand why making a purchase is important right nowWhether youre an entrepreneur marketer or salesperson struggling to bring inventive products to market Dunfords insights will help you find your awesome so that your customers can too( it is an used product )
Price: 20.26 USD
Location: Houston, Texas
End Time: 2025-01-10T09:00:23.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Brand: Ambient Press
UPC: 9781999023003
MPN: Not Specified
Model No: Not Specified
Country of Origin: USA United States
Net Quantity/Number of Units: 1
Dimensions LxWxH - Cms: 5.5X0.51X8.5
ISBN-10: 1999023005
ISBN-13: 9781999023003
SKU: SONG1999023005
No. of Pages: 202
Type: Books
Book Title: Obviously Awesome : How to Nail Product Positioning So Customers Get It, Buy It, Love It
Number of Pages: 202 Pages
Language: English
Publisher: Ambient Press
Publication Year: 2019
Topic: Sales & Selling / Management, Marketing / General, Consumer Behavior, Commerce
Item Height: 0.5 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 9.3 Oz
Item Length: 8.5 in
Author: April Dunford
Item Width: 5.5 in
Format: Trade Paperback
