Description: Plan, Create, Optimize, Distribute!, Paperback by Taylor, Gabriela, ISBN 1490960902, ISBN-13 9781490960906, Like New Used, Free shipping in the US Engagement marketing is a move from one-way campaigns to a strategy that seeks to have dialogue with the customer Unlike traditional forms of marketing that bombard and interrupt the customer, engagement marketing leverages the specific needs of the customer. It is also about encouraging customers to interact among themselves, which can build advocacy for your Plan, Create, Optimize, Distribute, Gabriela Taylor shows you how to put yourself where your customers are and engage them in interacting with your company. By mastering content marketing, you can:Connect with customers on a personal levelBuild a content relationshipCall your audience to actionProvide a platform for customer feedbackSocial media and online communities have made it possible for marketers to find their target audience and evaluate their interests, without the need for a large budget. Looking at what people are saying, how they interact socially, and what questions they ask online provides a good starting point to understand their needs. Amazon reviewer Cynthia said, "I found the information in this book extremely useful. The author emphasizes the importance of quality content, how it drives engagement with your customers, and she describes the key elements for optimizing content. She then proceeds to lead the reader through the available avenues of social media which are used as tools to distribute your content and drive customer engagement."Throughout this book I will cover some of the best strategies in content marketing including areas such as:Free versus premium content27 content types to considerContent planningContent creation versus content curationHow to optimize contentContent distribution, including a discussion of various social media sitesHow to automate your marketingThat's just few of the things you will learn from this book that will conclude with a section on content performance measurement that will show you the diverse metrics and tools that you can use to determine how well you are achieving your content market goals.
Price: 18.28 USD
Location: Jessup, Maryland
End Time: 2024-12-26T00:55:43.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Plan, Create, Optimize, Distribute!
Number of Pages: 148 Pages
Language: English
Publisher: CreateSpace
Item Height: 0.3 in
Publication Year: 2013
Topic: E-Commerce / Internet Marketing
Genre: Business & Economics
Item Weight: 7.7 Oz
Author: Gabriela Taylor
Item Length: 8 in
Book Series: Give Your Marketing a Digital Edge Ser.
Item Width: 5 in
Format: Trade Paperback
