Description: Political Marketing by Pro-Israeli and Pro-Palestinian Advocacy Groups, Hardcover by Lim, Andrew, ISBN 3031153316, ISBN-13 9783031153310, Brand New, Free shipping in the US This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. Th examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability and accessibility, as well as connections to state actors through advocacy, public diplomacy, and nation branding.
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Book Title: Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups
Number of Pages: Xv, 149 Pages
Language: English
Publisher: Springer International Publishing A&G
Topic: Marketing / General, General, Comparative Politics, International Relations / Diplomacy
Publication Year: 2022
Illustrator: Yes
Genre: Political Science, Business & Economics
Item Weight: 12.5 Oz
Author: Andrew Lim
Item Length: 8.3 in
Book Series: Palgrave Studies in Political Marketing and Management Ser.
Item Width: 5.8 in
Format: Hardcover
