Description: Predictably IrrationalBy Dan Ariely "Predictably Irrational: The Hidden Forces that Shape Our Decisions" by Dan Ariely is a thought-provoking book that delves into the complexities of human behavior and decision-making. In this captivating read, Ariely explores the reasons behind our seemingly irrational choices and behaviors, shedding light on the underlying forces that influence our decision-making processes.The book takes a comprehensive approach, examining human reactions across a wide range of situations and attempting to decipher the underlying reasons behind our actions. Ariely's main focus is to uncover the process behind decision-making, aiming to provide readers with a deeper understanding of how and why we make the choices we do.One of the key aspects of "Predictably Irrational" is its use of real-life examples to illustrate the irrationality of many of our decisions. Through these relatable anecdotes, Ariely demonstrates that a significant portion of our choices in life are driven by irrational factors. By exploring various scenarios, such as the truth about relativity and our attraction to words like 'zero' and 'free,' the author highlights how these seemingly insignificant factors can significantly impact our decision-making rationality.Dan Ariely, the author of this insightful book, is a renowned author, teacher, and speaker who has dedicated his career to studying human behavior. With dual Ph.D.s in cognitive psychology and business administration, Ariely brings a unique perspective to the subject matter. Currently serving as a Professor of Psychology and Behavioral Economics at Duke University, he has also co-founded the BEworks venture.In "Predictably Irrational," Ariely successfully dissects the decision-making process and the science behind it. By unraveling the hidden forces that shape our choices, he provides readers with valuable insights into their own decision-making patterns. The book serves as a guide for those seeking to lead happier and more prosperous lives by making better-informed decisions.The language used in the book is both intriguing and powerful, making it a must-have for anyone interested in understanding human behavior. Ariely's engaging narration style ensures that readers remain captivated throughout the 15 well-detailed chapters. Each chapter explores different aspects of decision-making, offering readers a comprehensive understanding of the topic.Published by HarperCollins in 2010, "Predictably Irrational" is readily available for purchase online. With its 304 pages and a weight of 220 grams, the book is conveniently formatted as a paperback. While the technical details and HTML formatting may not be relevant to the reader, the content itself is what truly matters.Although the book has received numerous positive reviews, the exact number is not specified. However, the absence of specific reviews does not diminish the value and impact of the book. The insights and knowledge gained from "Predictably Irrational" far outweigh any numerical rating.In conclusion, "Predictably Irrational: The Hidden Forces that Shape Our Decisions" is a captivating exploration of human behavior and decision-making. Dan Ariely's expertise in the field, combined with his engaging writing style, makes this book a valuable resource for anyone seeking to understand the underlying forces that influence our choices. By shedding light on the irrational aspects of decision-making, Ariely empowers readers to make more informed and rational decisions in their own lives. Notice: The displayed image is a symbolic representation of the book, The actual book cover image may differ. ( Why? Sometimes publishers change the cover imag
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Author: Dan Ariely
Book Title: Predictably Irrational
Language: English
Format: Paperback
Publisher: Harper Collins
Genre: Family & Personal Development, Health
Original Language: English
Publication Year: 2010
Country/Region of Manufacture: United Kingdom
Number of Pages: 304
Unit Quantity: 1