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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Description: "Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions." "Why can a 50p aspirin do what a 5p aspirin can't? If an item is ""free"" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner."

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Location: Hillsdale, NSW

End Time: 2024-11-27T03:06:24.000Z

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Return shipping will be paid by: Buyer

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Item must be returned within: 30 Days

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EAN: 9780007256532

UPC: 9780007256532

ISBN: 9780007256532

MPN: N/A

Item Length: 19.6 cm

Book Title: Predictably Irrational: the Hidden Forces That Shape Our Decisions

Item Height: 198mm

Item Width: 129mm

Author: Dan Ariely

Format: Paperback

Language: English

Topic: Government, Popular Psychology

Publisher: Harpercollins Publishers

Publication Year: 2009

Type: Textbook

Item Weight: 280g

Number of Pages: 304 Pages

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