Priceless: the myth of fair value (and how to take advantage of it) by William P

Description: Priceless by William Poundstone People used to download music for free; then Steve Jobs convinced them to pay for it. How? By charging 99 cents. William Poundstone reveals the hidden psychology of value. The new psychology of price dictates the design of price tags, menus, rebates, sale ads, mobile-phone plans, real estate offers, wage packages, and corporate buyouts. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. Prada and other luxury stores stock a few obscenely expensive items - just to make the rest of their inventory seem like a bargain. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the same? The answer is simple- prices are a collective hallucination.In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate fair prices accurately and are strongly influenced by the unconscious, the irrational, and the politically incorrect. It hasnt taken long for marketers to apply these findings. Price consultants advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, sale ads, mobile-phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all.Priceless is an instructive and entertaining romp through the hits of recent research on decision making, which will leave you amused, smarter, and wondering about what money and prices really mean.-Daniel Kahneman, professor emeritus, Princeton University, and winner of the 2002 Nobel Prize in EconomicsA powerful argument that should be a wake-up call to everyone who still subscribes to the old model of economics.-Dan Ariely, author of Predictably Irrational- the hidden forces that shape our decisionsIf you can get this book for under $100, grab it! After you read it, you will better understand why the price you paid felt like a bargain.-Max Bazerman, professor of business administration at Harvard Business School, and coauthor of Judgment in Managerial Decision Making Author Biography William Poundstone is the author of more than ten non-fiction books, including Fortunes Formula- the untold story of the scientific betting system that beat the casinos and Wall Street, which was the Amazon Editors Pick for #1 non-fiction book of 2005, and Gaming the Vote- why elections arent fair (and what we can do about it). Poundstone has written for The New York Times book review and op-ed pages, The Village Voice, Esquire, Harpers, The Believer, The Economist, and Harvard Business Review. He has appeared on the Today Show, David Letterman, CBS Morning News, Larry King, and hundreds of radio talk-shows throughout the world. Review Quote In William Poundstones account, price is not a simple estimate of value but a sophisticated and effective weapon, deployed by companies with the help of behavioural psychology. The array of strategies and theories is bewildering, but Poundstone manages to make them accessible and even fascinating; ideas are practically illustrated with sadly familiar examples, and presented in short chapters. Useful and enlightening. Details ISBN1921640952 Author William Poundstone Pages 352 Year 2011 ISBN-10 1921640952 ISBN-13 9781921640957 Format Paperback Publication Date 2011-02-28 Imprint Scribe Publications Place of Publication Carlton North Country of Publication Australia DEWEY 658 Publisher Scribe Publications Short Title Priceless Language English Media Book Audience General NZ Release Date 2011-02-27 Subtitle the myth of fair value (and how to take advantage of it) AU Release Date 2011-02-27 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:34173615;

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