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Product Juggernauts: How Companies Mobilize to Generate a Stream of Market

Description: Product juggernauts - companies that have achieved market leadership by creating a continuous flow of world-class products - have redefined existing markets and created new bases of competition. They have achieved domination by focusing their entire organization on the interlocking elements of the product creation process - from customer analysis and product development to manufacturing and marketing. Product Juggernauts is grounded in the authors' years of hands-on consulting experience. It features lessons from companies that consider product creation to be their core process and work hard at improving it - including Canon, Ford, Honda, Philips, Rubbermaid, and Toshiba. Product Juggernauts shows that the key to constantly creating world-class products, whether companies choose to compete on speed, service, innovation, value, design, product proliferation, or any combination of these, is to develop seven core competencies across every function in the organization. Companies must: create a customer obsession; devise a bold product strategy and plan; deploy a multifunctional product creation process; empower program managers; forge committed teams; marshall the best resources; speed up the process. Product Juggernauts is a holistic, practical, and original book that will change the way organizations think about the product creation process and - through vivid examples of successful companies and managers' checklists for specific action - show them what to do to realign the organization toward a process focus and achieve sustained high performance.

Price: 30.01 USD

Location: East Hanover, New Jersey

End Time: 2025-01-04T20:54:37.000Z

Shipping Cost: 0 USD

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Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 60 Days

Refund will be given as: Money Back

Return policy details:

EAN: 9780875843414

UPC: 9780875843414

ISBN: 9780875843414

MPN: N/A

Book Title: Product Juggernauts : How Companies Mobilize to Generate a Stream of Market Winners

Number of Pages: 480 Pages

Language: English

Publisher: Harvard Business Review Press

Item Height: 1.7 in

Publication Year: 1995

Topic: Marketing / General, Industrial Management, General, Production & Operations Management

Genre: Business & Economics

Item Weight: 31.4 Oz

Item Length: 9.2 in

Author: P. Ranganath Nayak, Jean-Philippe Deschamps

Item Width: 6.5 in

Format: Hardcover

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