Description: Qualitative Consumer and Marketing Research by Eileen Fischer, Robert Kozinets, Russell W. Belk Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others. Author Biography Russell W. Belk is York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing at the Schulich School of Business. His research involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism. It tends to be qualitative, cultural, and visual. He has received the Paul D. Converse Award, two Fulbright Fellowships, the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research, and is a fellow in ACR, APA, and the Royal Society of Canada. Eileen Fischer is Professor Marketing and the Max and Anne Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business. She is past chair of the Entrepreneurship Division of the Academy of Management. Her research interests span entrepreneurship and consumer behavior topics, and she is currently an Associate Editor for both the Journal of Consumer and Journal of Business Venturing. Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern Californias Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the worlds best students and consulted with a range of highly respected global organizations. Table of Contents IntroductionGetting Started: How to Begin a Qualitative Research ProjectDepth InterviewsEthnography and Observational MethodsOnline Observation and NetnographyData Collection AidsApproaches to Data Analysis, Interpretation and Theory Building for Scholarly ResearchAnalysis, Theory and Presentation for ManagersPresenting, Disseminating, and SharingFinal Thoughts Review ′From the epicentre of academic qualitative research within business schools, the advice of this seasoned Schulich team will help students and managers sharpen workbench skills and attain deeper insights in the quest to understand and influence consumers worldwide′ - John F. Sherry Professor of Marketing, University of Notre Dame ′Qualitative Consumer and Marketing Research is an accessible, conceptually substantial and practical guide to qualitative research. Written by eminent qualitative researchers from one of the worlds leading schools of Consumer Culture Theory, the book provide a substantial introduction to all elements of the research process, including design, analysis and presentation. A particular strength of the book is the advice that it gives on getting your qualitative research noticed, accepted and published′ - Andrea Davies Senior Lecturer in Marketing, University of Leicester ′Written by three leading experts in the field of qualitative research, this book fills in a long-existing gap in the qualitative consumer and marketing research literature. It is very insightful, well structured, rich on practical applications, and written in an easy-to-read style. It successfully integrates established and innovative approaches for capturing, processing and presenting data. This is an excellent book appealing to a wide audience of readers′ - Elena Millan Lecturer in Consumer Research and Marketing, University of Reading Review Quote From the epicentre of academic qualitative research within business schools, the advice of this seasoned Schulich team will help students and managers sharpen workbench skills and attain deeper insights in the quest to understand and influence consumers worldwide - John F. SherryProfessor of Marketing, University of Notre Dame Qualitative Consumer and Marketing Research is an accessible, conceptually substantial and practical guide to qualitative research. Written by eminent qualitative researchers from one of the worlds leading schools of Consumer Culture Theory, the book provide a substantial introduction to all elements of the research process, including design, analysis and presentation. A particular strength of the book is the advice that it gives on getting your qualitative research noticed, accepted and published - Andrea DaviesSenior Lecturer in Marketing, University of Leicester Written by three leading experts in the field of qualitative research, this book fills in a long-existing gap in the qualitative consumer and marketing research literature. It is very insightful, well structured, rich on practical applications, and written in an easy-to-read style. It successfully integrates established and innovative approaches for capturing, processing and presenting data. This is an excellent book appealing to a wide audience of readers - Elena MillanLecturer in Consumer Research and Marketing, University of Reading Details ISBN0857027670 Author Russell W. Belk Year 2012 ISBN-10 0857027670 ISBN-13 9780857027672 Format Paperback Place of Publication London Country of Publication United Kingdom DEWEY 658.83 Media Book Language English Pages 240 Publication Date 2012-12-14 Short Title QUALITATIVE CONSUMER & MARKETI Illustrations Yes UK Release Date 2012-12-14 NZ Release Date 2012-12-14 Alternative 9780857027665 Audience Tertiary & Higher Education Imprint Sage Publications Ltd Publisher Sage Publications Ltd AU Release Date 2012-12-13 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:134572702;
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ISBN-13: 9780857027672
Book Title: Qualitative Consumer and Marketing Research
Number of Pages: 240 Pages
Language: English
Publication Name: Qualitative Consumer and Marketing Research
Publisher: Sage Publications Ltd
Publication Year: 2012
Subject: Marketing
Item Height: 242 mm
Item Weight: 420 g
Type: Textbook
Author: Eileen Fischer, Robert Kozinets, Russell W. Belk
Item Width: 170 mm
Format: Paperback
