Real Luxury: How Luxury Brands Can Create Value for the Long Term by R. Nair (En

Description: Real Luxury by R. Nair, M. Pinkhasov Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Real Luxury examines what a luxury brand is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors hands-on experience in the industry. Publisher Description Real Luxury examines what a luxury brand is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors hands-on experience in the industry. Author Biography Misha Pinkhasov has worked in international communications, public policy, financial markets, branding and media for 16 years. He worked as a communications manager at the OECD for nine of those years and has consulted for private firms. As a writer, he covers luxury, culture and socially responsible business for consumer and trade magazines in the US, UK, France and Russia, and has spoken on these topics to corporate and conference groups. Misha holds an MBA in International Luxury Brand Management from ESSEC Business School in Paris and a Bachelors in Consumer Economics from Cornell University in New York.Rachna Joshi Nair has worked in the luxury, apparel and hospitality industries for 20 years, spanning both Eastern and Western cultures. During her tenure at Louis Vuitton, Rachna implemented business strategies through forecasting, product development, sourcing, merchandising, market entry, retail, and customer relationship management. She has spoken at international conferences in Europe and India about future challenges for luxury, and has provided cultural and brand training to the worlds leading luxury companies. She holds an MBA in International Luxury Brand Management from ESSEC Business School in Paris.Together, they are the co-founders of NAIR-SAFIR, strategy consultants helping companies integrate shared-value thinking into their corporate culture and communications. Details ISBN 1349484237 ISBN-13 9781349484232 Title Real Luxury Author R. Nair, M. Pinkhasov Format Paperback Year 2014 Pages 228 Edition 1st Publisher Palgrave Macmillan GE_Item_ID:137941330; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 66.85 USD

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End Time: 2024-12-19T06:16:16.000Z

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