Description: Recommendation Engines, Paperback by Schrage, Michael, ISBN 0262539071, ISBN-13 9780262539074, Brand New, Free shipping in the US "How does Netflix know just what to suggest you watch next? How does Amazon determine what a "customer like you" has also purchased? The answer is recommender systems, the technological concept that lies at the heart of most of the successful companies in the economy. Michael Schrage starts with the origins of recommender systems, which go back further than you think (see: the Oracle at Delphi for one of history's earliest recommenders), and a history of the first companies to harness recommendations. He then discusses the technology behind how recommenders work: the AI and machine learning algorithms that power these recommender platforms. Next he discusses the role of user experience, and how recommender systems are designed, and how design choices function as nudges to make certain recommendations more salient than others. He explores three case studies: Spotify, Bytedance, and Stitch Fix, looking at how recommenders can create new business solutions and how algorithms can go beyond curation to content creation. The concluding chapter on the future of recommender systems is perhaps the most enlightening. Moving away from technology and business, Schrage embraces the philosophical, probing the role of free will in a world mediated by recommender systems (a recommendation inherently offers a choice; without the element of choice, any manipulation of our preferences cannot truly be called a "recommendation"), and exploring the role of recommender systems as a means of improving the self. In the vein of Free Will, this book presents the essential information while revealing the author's point of view. Schrage wants to push our understanding of recommender systems beyond the technological, to understand what societal role they play and whatopportunities they offer now and in the future"--
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Book Title: Recommendation Engines
Number of Pages: 296 Pages
Language: English
Publisher: MIT Press
Publication Year: 2020
Topic: Social Aspects, Free Will & Determinism, Web / Search Engines
Item Height: 0.8 in
Illustrator: Yes
Genre: Philosophy, Computers, Technology & Engineering
Item Weight: 9.6 Oz
Author: Michael Schrage
Item Length: 7 in
Item Width: 5 in
Book Series: The MIT Press Essential Knowledge Ser.
Format: Trade Paperback
