Retail Power Plays: From Trading to Brand Leadership By Andrew W

Description: Book DetailsTitle: Retail Power Plays: From Trading to Brand Leadership Item Condition:used item in a very good conditionAuthor:Andrew Wileman,Michael Jary ISBN 10:0814793312Publisher:NYU Press ISBN 13:9780814793312Published On:1997-08-01 SKU:7719-9780814793312Binding:Hardcover Language: EnglishEdition: List Price:-DescriptionWhen we think of brands, we think of "producer brands' such as Coca-Cola or Marlboro. In Retail Power Plays, Andrew Wileman and Michael Jary examine what they see as the biggest challenge, and the biggest opportunity, facing retailers in the U.S. and Europe; the development of strong "retail brands." They analyze the battle between retail and producer brand power, suggesting that the retail brands are now catching up, and put forward strategies and implementation programs to help brand managers build and sustain their brands in response to these dramatic changes. At AwesomeBooks we believe that good quality and speed of service is what pleases our customers and according to this we have a product guarantee on all our books. All used books sold by AwesomeBooks:Will be clean, not soiled or stained.All pages will be present and undamaged.Books will be free of page markings.Some pages may be slightly dog-eared through previous use.The spine may show some creasing through previous use.Ultimately we would never send any book we would not pick up and read ourselves. All new books sold by AwesomeBooks:Will be completely new and unfolded.Wrapped carefully to prevent damage or curling of book edges.100% money back guarantee If you are not satisfied for any reason, simply drop us an email and we will give you a 100% refund upon returning the item. If you are not happy then neither are we. If your order has not be reached you within a maximum of 21 days please contact us and we will respond immediately to help. Return Policy At AwesomeBooks, we believe our customers should feel free to order any of our products in the knowledge that they can return anything back within 30 days of purchasing an item for any reason. We will not make it awkward, if you want to return something then all you have to do is ask! Simply drop us an email to the address given on your order confirmation email or login to your paypal account used for payment and send us an email from there. For defects or problems caused before receipt of an item we will of course provide full instructions on how to return the item to us. For other issues (perhaps you did not like a product or it did not live up to expectations), we are happy to refund all costs but require the buyer to pay the return postage cost. Once you drop us an email requesting a return, we will let you know the precise return method quickly and conveniently.

Price: 10.84 USD

Location: MD

End Time: 2025-01-16T03:56:03.000Z

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