Description: Revenue Operations : A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth, Hardcover by Diorio, Stephen; Hummel, Chris K., ISBN 1119871115, ISBN-13 9781119871118, Like New Used, Free shipping in the US "Modern selling requires levels of speed, accountability, visibility, and teamwork that are unmanageable in a traditional model where sales and marketing and customer service are entirely separate functions. This book explains the solution many tech companies are landing on: a Revenue Operations model. Revenue Operations is a worldwide business trend toward combining sales and marketing and customer service into one business unit, under a single leader often called the Chief Revenue Officer, or CXO. The goal of a Revenue Operations model is to better align the sales teams, brand, marketing systems and processes to accelerate revenue, profit, and growth. Th describes six core elements of the Revenue Operations model, and provides Chief Revenue Officers, CMO's, CXO's, sales managers, and other sales growth leaders a roadmap for aligning their sales teams, operations, systems, and processes to grow sales and expand customer lifetime value."--
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Book Title: Revenue Operations : a New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth
Number of Pages: 304 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Item Height: 1.3 in
Publication Year: 2022
Topic: Sales & Selling / Management, Marketing / General, Public Finance, Management
Genre: Business & Economics
Item Weight: 16.8 Oz
Item Length: 9.1 in
Author: Chris K. Hummel, Stephen G. Diorio
Item Width: 6.3 in
Format: Hardcover
