Description: Rise to Market Leadership : New Leading Firms from Emerging Countries, Hardcover by Malerba, Franco (EDT); Mani, Sunil (EDT); Adams, Pamela (EDT), ISBN 1783476788, ISBN-13 9781783476787, Like New Used, Free P&P in the UK In recent years many new international market leaders from the BRICS countries have emerged in diverse manufacturing and service industries. How did these new leaders emerge and become key players in their respective industries? What factors contributed to their success and enabled them to become market leaders? This new study answers these important questions with evidence presented from case studies in the automotive, pharmaceutical and ICT industries of China, India and Brazil. A common framework of analysis is followed throughout the volume allowing readers to compare and contrast the cases examined. This framework brings together factors at the firm, country and sectoral levels to explain the rise to leadership of these firms. Th highlights the importance of vibrant entrepreneurship and demonstrates that being local and having an ability to learn and build capabilities based on local knowledge have been major drivers of market success. Yet it also shows how such firm-level factors have been complemented by the role of both national and sectoral systems of innovation. This book offers an integrated framework for the study of innovation and the rise of market leaders as well as original case studies from important emerging economies.
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Book Title: Rise to Market Leadership : New Leading Firms from Emerging Count
Number of Pages: 240 Pages
Language: English
Publication Name: The Rise to Market Leadership: New Leading Firms from Emerging Countries
Publisher: Edward Elgar Publishing LTD
Publication Year: 2017
Subject: Economics, Business
Item Height: 234 mm
Type: Textbook
Author: Franco Malerba, Sunil Mani, Pamela Adams
Item Width: 156 mm
Format: Hardcover