Description: Selling the Silver Bullet : The Lone Ranger and Transmedia Brand Licensing, Paperback by Santo, Avi, ISBN 0292772548, ISBN-13 9780292772540, Brand New, Free shipping in the US Using the Lone Ranger as a case study, this book investigates the transmedia licensing, merchandizing, and brand management of iconic characters from the 1930s through the era of media conglomeration and convergence.
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Book Title: Selling the Silver Bullet : The Lone Ranger and Transmedia Brand
Number of Pages: 331 Pages
Publication Name: Selling the Silver Bullet : the Lone Ranger and Transmedia Brand Licensing
Language: English
Publisher: University of Texas Press
Subject: Radio / History & Criticism, Marketing / General, Consumer Guides
Publication Year: 2015
Item Height: 0.8 in
Item Weight: 16 Oz
Type: Not Available
Item Length: 9 in
Author: Avi Santo
Subject Area: Performing Arts, Référence, Business & Economics
Item Width: 6 in
Series: Texas Film and Media Studies Ser.
Format: Trade Paperback
