SEO For Dummies by Peter Kent (English) Paperback Book

Description: SEO For Dummies by Peter Kent Up relevance scores, improve page speed, optimize voice search questions, and more! Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. Youll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings. Develop a search strategy and use new SERP featuresMaximize the effects of personalized searchAnalyze results with improved analytics toolsOptimize voice search strategies Theres no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets. FORMAT Paperback LANGUAGE English CONDITION Brand New Back Cover Develop an SEO-friendly website Understand the secrets to ranking #1 Analyze results with improved analytics tools Help your website land on top! The purpose of a website is to get visitors, and youll get more when your site lands on top of the search results. This book helps you make that happen by explaining search engine basics and teaching you the tricks that drive traffic to your site. Youll learn how to make your site search engine-friendly, register it with various directories and indexes, get all-important backlinks, and use analysis tools to track results. Find out how to write effective content, use social media, optimize videos and images, benefit from local search, and more! Inside... Understand search results Plan a search engine strategy Pick powerful keywords Design for speed and mobile Know what to avoid Work with shopping directories Get other sites to link to yours Employ social networking Flap Develop an SEO-friendly website Understand the secrets to ranking #1 Analyze results with improved analytics tools Help your website land on top! The purpose of a website is to get visitors, and youll get more when your site lands on top of the search results. This book helps you make that happen by explaining search engine basics and teaching you the tricks that drive traffic to your site. Youll learn how to make your site search engine-friendly, register it with various directories and indexes, get all-important backlinks, and use analysis tools to track results. Find out how to write effective content, use social media, optimize videos and images, benefit from local search, and more! Inside... Understand search results Plan a search engine strategy Pick powerful keywords Design for speed and mobile Know what to avoid Work with shopping directories Get other sites to link to yours Employ social networking Author Biography Peter Kent is an e-commerce consultant who specializes in search engine optimization (SEO). A former VP of Web Solutions at a national ISP and VP of Marketing and search engine optimization expert at Indigio, he has been involved in the online world since 1984 and has been writing about the Internet since 1993. Peter is the author of nearly 60 books as well as hundreds of articles. Table of Contents Introduction 1 Part 1: Getting Started with SEO 5 Chapter 1: Surveying the Search Engine Landscape 7 Chapter 2: Search Results, Deconstructed 21 Chapter 3: Your One-Hour, Search Engine–Friendly Website Makeover 33 Chapter 4: Beating the Competition: Planning a Powerful Search Engine Strategy 53 Chapter 5: Making Your Site Useful and Visible 73 Part 2: Building Search Engine-Friendly Sites 89 Chapter 6: Picking Powerful Keywords 91 Chapter 7: Creating Pages That Search Engines Love 111 Chapter 8: Designing for Speed 143 Chapter 9: Designing for Mobile 153 Chapter 10: Using Structured Data Markup 161 Chapter 11: Avoiding Things That Search Engines Hate 173 Chapter 12: Dirty Deeds, Done Dirt Cheap 195 Chapter 13: Bulking Up Your Site: Competing with Content 213 Chapter 14: Finding Traffic Through Local Search Marketing 239 Part 3: Adding Your Site to the Indexes and Directories 267 Chapter 15: Getting Your Pages into the Search Engines 269 Chapter 16: Submitting to the Directories 285 Chapter 17: Product Search: Remember the Shopping Directories and Retailers 295 Part 4: After Youve Submitted Your Site 319 Chapter 18: Using Link Popularity to Boost Your Position 321 Chapter 19: Finding Sites to Link to Yours 347 Chapter 20: Even More Great Places to Get Links 371 Chapter 21: Social Networking — Driven by Drivel 385 Chapter 22: Video and Images: Putting Your Best Face Forward 393 Chapter 23: Beyond the Basics 403 Chapter 24: When Google Bites Back: A Guide to Catastrophe 415 Part 5: The Part of Tens 435 Chapter 25: Ten-Plus Myths and Mistakes 437 Chapter 26: Ten-Plus Ways to Stay Updated 445 Chapter 27: Ten-Plus Useful Things to Know 451 Index 465 Details ISBN1119579570 Publisher John Wiley & Sons Inc ISBN-10 1119579570 ISBN-13 9781119579571 Edition 7th Format Paperback Place of Publication New York Country of Publication United States DEWEY 025.04 Pages 512 Language English Year 2020 Publication Date 2020-02-10 UK Release Date 2020-02-10 NZ Release Date 2020-01-09 Author Peter Kent Edition Description 7th edition Imprint For Dummies Replaces 9781119129554 Audience General US Release Date 2020-02-10 AU Release Date 2019-12-09 We've got this At The Nile, if you're looking for it, we've got it. 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