Description: From the meatpacking plants that inspired Henry Ford's first moving assembly line, to the domino theory that lead America into Vietnam, to the bicycle of the mind' that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us. In Shortcut, Pollack explores this territory with engaging stories, surprising examples and a practical method to evaluate the truth or effectiveness of any analogy. Shortcut will improve critical thinking, enhance creativity and offer a fresh approach to the nature of ideas.'
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Item must be returned within: 60 Days
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EAN: 9781592409471
UPC: 9781592409471
ISBN: 9781592409471
MPN: N/A
Number of Pages: 256 Pages
Language: English
Publication Name: Shortcut : How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas
Publisher: Penguin Publishing Group
Subject: Business Communication / General, Linguistics / Sociolinguistics, Linguistics / Historical & Comparative, Linguistics / General
Publication Year: 2015
Item Height: 0.7 in
Type: Textbook
Item Weight: 8.7 Oz
Author: John Pollack
Subject Area: Language Arts & Disciplines, Business & Economics
Item Length: 7.9 in
Item Width: 5.2 in
Format: Trade Paperback