Description: Start-up Marketing Strategies in IndiaAuthor(s): M. Anil Ramesh, Priya Grover, Sabyasachi Dasgupta Format: Hardback Publisher: Emerald Publishing Limited, United Kingdom Imprint: Emerald Publishing Limited ISBN-13: 9781787567566, 978-1787567566 Synopsis Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG). Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.
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Book Title: Start-up Marketing Strategies in India
Number of Pages: 264 Pages
Language: English
Publication Name: Start-Up Marketing Strategies in India
Publisher: Emerald Publishing The Limited
Publication Year: 2019
Subject: Marketing, Business
Item Height: 229 mm
Item Weight: 486 g
Type: Textbook
Author: Dr Priya Grover, Dr Sabyasachi Dasgupta, Dr M. Anil Ramesh
Item Width: 152 mm
Format: Hardcover
