Description: Strategic Issues In International Retailing, Hardcover by Dawson, John A. (EDT); Larke, Roy (EDT); Mukoyama, Masao (EDT), ISBN 0415343704, ISBN-13 9780415343701, Like New Used, Free shipping in the US This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.
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Book Title: Strategic Issues In International Retailing
Number of Pages: 232 Pages
Language: English
Publication Name: Strategic Issues in International Retailing
Publisher: Routledge
Item Height: 0.9 in
Subject: Marketing / General, Industries / Retailing, International / Economics, General, Management
Publication Year: 2006
Type: Textbook
Item Weight: 16.8 Oz
Item Length: 9.4 in
Subject Area: Business & Economics
Author: Roy Larke
Item Width: 7 in
Format: Hardcover