Description: No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.
Price: 111 GBP
Location: Gloucester
End Time: 2024-11-10T17:50:35.000Z
Shipping Cost: 39.28 GBP
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EAN: 9781138371729
UPC: 9781138371729
ISBN: 9781138371729
MPN: N/A
Book Title: Student Workbook to Accompany Crisis Communication
Item Length: 28 cm
Item Height: 280 mm
Item Width: 210 mm
Author: Kathleen Fearn-Banks
Publication Name: Student Workbook to Accompany Crisis Communications: a Casebook Approach
Format: Hardcover
Language: English
Publisher: Taylor & Francis LTD
Subject: Marketing
Publication Year: 2018
Type: Textbook
Item Weight: 454 g
Number of Pages: 108 Pages
