Description: Further DetailsTitle: The Rowman & Littlefield Handbook of Media Management and BusinessCondition: NewISBN-10: 1538174111EAN: 9781538174111ISBN: 9781538174111Publisher: Rowman & LittlefieldFormat: PaperbackRelease Date: 09/27/2022Description: The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization. Language: EnglishCountry/Region of Manufacture: USItem Height: 255mmItem Length: 178mmItem Width: 24mmItem Weight: 816gContributor: Tang Tang (Edited by), L. Meghan Mahoney (Edited by)Genre: Language & ReferenceBook Series: Rowman & Littlefield Handbook SeriesType: EducationAuthor: Tang TangTopic: Society & Culture, Business & FinanceRelease Year: 2022 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: The Rowman & Littlefield Handbook of Media Management and Busines
Title: The Rowman & Littlefield Handbook of Media Management and Busines
ISBN-10: 1538174111
EAN: 9781538174111
ISBN: 9781538174111
Release Date: 09/27/2022
Release Year: 2022
Country/Region of Manufacture: US
Contributor: L. Meghan Mahoney (Edited by)
Genre: Language & Reference
Topic: Business & Finance
Number of Pages: 480 Pages
Language: English
Publication Name: Rowman and Littlefield Handbook of Media Management and Business
Publisher: Rowman & Littlefield Publishers, Incorporated
Item Height: 0.9 in
Subject: Marketing / General, Communication Studies, Media Studies
Publication Year: 2022
Type: Textbook
Item Weight: 28.9 Oz
Subject Area: Language Arts & Disciplines, Social Science, Business & Economics
Author: Tang Tang
Item Length: 10 in
Series: The Rowman and Littlefield Handbook Ser.
Item Width: 7 in
Format: Trade Paperback
