Description: Michael Goldhaber, writing in Wired, said, If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder.
Again: the white collar job as now configured is doomed. Soon. (Downsizing in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.
A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The bureaucrat on the finance staff is de facto faceless, plugging away, passing papers.
But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now.
I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You.
Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You.
In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You.
See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.
Price: 21.04 USD
Location: 07001
End Time: 2024-11-02T09:55:33.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Return policy details:
Narrative Type: book
Type: book
Intended Audience: General/trade
Book Title: Brand You50 (Reinventing Work) : Fifty Ways to Transform Yourself from an Employee into a Brand That Shouts Distinction, Commitment, and Passion!
Number of Pages: 224 Pages
Language: English
Publisher: Knopf Doubleday Publishing Group
Topic: Careers / General, Personal Success, Motivational
Item Height: 0.8 in
Publication Year: 1999
Illustrator: Yes
Genre: Business & Economics
Item Weight: 8.5 Oz
Author: Tom Peters
Item Length: 7.1 in
Book Series: Reinventing Work Ser.
Item Width: 4.2 in
Format: Hardcover
