Description: The New Conceptual SellingThe Consultative Communication Process for Solution-led Selling Author(s): Stephen E Heiman Format: Paperback Publisher: Kogan Page Ltd, United Kingdom Imprint: Kogan Page Ltd ISBN-13: 9780749462918, 978-0749462918 Synopsis The New Conceptual Selling has turned conventional sales thinking on its head by offering powerful, practical lessons that break down the boundaries of traditional product pitch selling. Based on the world-renowned Miller Heiman sales training programme, which has been adopted by some of the world's top companies, it is a thoroughly validated systematic process that has been shown to produce immediate, significant and reliable sales increases. Through listening to the customer and identifying their 'concept', it will teach sales directors, managers and executives how to identify customers' real needs, tailor every sale to one specific client, and earn and maintain credibility.
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Book Title: The New Conceptual Selling
Number of Pages: 240 Pages
Publication Name: The New Conceptual Selling: the Consultative Communication Process for Solution-Led Selling
Language: English
Publisher: Kogan Page LTD
Item Height: 233 mm
Subject: Marketing
Publication Year: 2011
Type: Textbook
Item Weight: 385 g
Author: Stephen E Heiman
Item Width: 157 mm
Format: Paperback