The Origin Of Brands: How Product Evolution Creates Endless Possibilities F...

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Origin Of Brands: How Product Evolution Creates Endless Possibilities For New BrandsISBN13:9780060570156ISBN10:0060570156Author:Ries, Al (Author), Ries, Laura (Author)Description:What Charles Darwin Did For Biology, Al And Laura Ries Do For Branding In Their Exciting New Book, The Origin Of Brands, The Rieses Take Darwin's Revolutionary Idea Of Evolution And Apply It To The Branding Process What Results Is A New And Strikingly Effective Strategy For Creating Innovative Products, Building A Successful Brand, And, In Turn, Achieving Business Success Here, The Rieses Explain How Changing Conditions In The Marketplace Create Endless Opportunities To Build New Brands And Accumulate Riches But These Opportunities Cannot Be Found Where Most People And Most Companies Look That Is, In The Convergence Of Existing Categories Like Television And The Computer, The Cellphone And The Internet Instead, Opportunity Lies In The Opposite Direction--In Divergence By Following Darwin's Brilliant Deduction That New Species Arise From Divergence Of An Existing Species, The Rieses Outline An Effective Strategy For Creating And Taking To Market An Effective Brand In The Origin Of Brands, You Will Learn How To: Divide And Conquerexploit Divergenceuse The Theories Of Survival Of The Firstest And Survival Of The Secondestharness The Power Of Pruning Using Insightful Studies Of Failed Convergence Products And Engaging Success Stories Of Products That Have Achieved Worldwide Success Through Divergence, The Rieses Have Written The Definitive Book On Branding The Origin Of Brands Will Show You In Depth How To Build A Great Brand And Will Lead You To Success In The High-Stakes World Of Branding The Bestselling Authors Of The Fall Of Advertising And The Rise Of Pr Return With A Revealing Look At The Process Of Brand Building Binding:Paperback, PaperbackPublisher:HarperBusinessPublication Date:2005-09-27Weight:0.53 lbsDimensions:0.75'' H x 8'' L x 5.36'' WNumber of Pages:308Language:English

Price: 14.27 USD

Location: USA

End Time: 2024-10-30T16:09:15.000Z

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