The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research

Description: The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research by Andrew F. Hayes, Michael Slater, Leslie Snyder Provides an introductory treatment of various advanced statistical methods applied to research in the field of communication. This book contains chapters which give a nontechnical overview of what the method is and how it can be used to answer communication-related questions or aide the researcher in dealing with difficult data problems. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description A must-have volume for every communication researchers library, The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research provides an introductory treatment of various advanced statistical methods applied to research in the field of communication. Written by authors who use these methods in their own research, each chapter gives a non-technical overview of what the method is and how it can be used to answer communication-related questions or aide the researcher dealing with difficult data problems. Students and faculty interested in diving into a new statistical topic-such as latent growth modeling, multilevel modeling, propensity scoring, or time series analysis-will find each chapter an excellent springboard for acquiring the background needed to jump into more advanced, technical readings. Key Features and Benefits Covers a variety of statistical topics, methodologies, and examples tailored specifically for communication researchers and students Provides worked examples to illustrate basic concepts, helping readers make the leap between abstract concepts and specific interpretation of various statistical methods Helps to expand readers statistical repertoire and to better understand the methods being used increasingly often in the communication literature Author Biography Andrew Hayes (Ph.D., Cornell University; B.A., San Jose State University) holds joint appointments in Communication and Psychology at The Ohio State University. His training is in quantitative psychology and his specialties are research methodology, psychometrics, data analysis, and the application of psychological knowledge and theory to communication processes. He has published in the statistical methodology, social psychology, and public opinion literatures and is author of the forthcoming book Statistical Methods for Communication Science (LEA). Michael D. Slater (Ph.D. Stanford University, 1988) is Social and Behavioral Science Distinguished Professor at the School of Communication, The Ohio State University. He has served as principal investigator of NIH-funded studies of substance abuse prevention efforts, and impact of alcohol-related news coverage, alcohol advertisements, and alcohol warnings as well as conducting investigations of persuasion and media effects. Leslie B. Snyder (Ph.D. & M.A,, Stanford University; B.A., State University of New York at Albany) is Professor of Communication Sciences at the University of Connecticut. Her research assesses the impact of different types of media and messages, utilizing surveys, experiments, and meta-analyses. Recently, she has been a principal investigator of an NIH-funded study on the effects of alcohol advertisements on youth drinking, and has conducted meta-analyses of the effectiveness of communication campaigns on health topics in the U.S. and in developing countries. Table of Contents Chapter 1: Overview - Michael D. Slater, Andrew F. Hayes, Leslie B. SnyderChapter 2: Contemporary Approaches to Assessing Mediation in Communication Research - Kristopher J. Preacher, Andrew F. HayesChapter 3: Studying Change and Intraindividual Variation: Longitudinal Multilevel and Structural Equation Modeling - Kimberly Henry, Michael D. SlaterChapter 4: Time Series Analysis: Traditional and Contemporary Approaches - Itzhak Yanovitzky, Arthur VanlearChapter 5: Event History Analysis for Communication Research - Leslie B. Snyder, Ann O?ConnellChapter 6: Estimating Causal Effects in Observational Studies: The Propensity Score Approach - Itzhak Yanovitsky, Robert Hornik, Elaine ZanuttoChapter 7: Commentary on the Uses and Misuses of Structural Equation Modeling in Communication Research - R. Lance Holbert, Michael T. StephensonChapter 8: Multilevel Modeling: Studying People in Contexts - Hee Sun Park, William P. Eveland Jr., Robert CudeckChapter 9: Communication Network Analysis - Thomas W. ValenteChapter 10: Scaling and Cluster Analysis - David Roskos-Ewoldsen, Beverly Roskos-EwoldsenChapter 11: Contemporary Approaches to Meta-Analysis in Communication Research - Blair T. Johnson, Lori A. J. Scott-Sheldon, Leslie B. Snyder, Seth M. Noar, Tania B. Huedo-MedinaChapter 12: Handling Missing Data in Communication Research - Ofer Harel, Rick Zimmerman, Olga Dekhtyar Details ISBN1412927900 Short Title SAGE SOURCEBK OF ADVD DATA ANA Language English ISBN-10 1412927900 ISBN-13 9781412927901 Media Book Format Hardcover Illustrations Yes Imprint SAGE Publications Inc Place of Publication Thousand Oaks Country of Publication United States Author Leslie Snyder Edited by Andrew F. Hayes DOI 10.1604/9781412927901 UK Release Date 2008-02-05 NZ Release Date 2008-02-05 US Release Date 2008-02-05 Pages 400 Publisher SAGE Publications Inc Year 2008 Publication Date 2008-02-05 DEWEY 302.20727 Audience Professional & Vocational AU Release Date 2008-02-04 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:160682433;

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