Description: About this productProduct InformationDiscover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.Product IdentifiersPublisherLittle, Brown & CompanyISBN-100316346624ISBN-139780316346627eBay Product ID (ePID)1851753Product Key FeaturesBook TitleTipping Point : How Little Things Can Make a Big DifferenceAuthorMalcolm GladwellFormatTrade PaperbackLanguageEnglishFeaturesReprintTopicGeneral, Social Psychology, Statistics, Marketing / ResearchPublication Year2002GenrePsychology, Business & Economics, Social Science, PhilosophyNumber of Pages304 PagesDimensionsItem Length8.5in.Item Height1in.Item Width5.5in.Item Weight10.6 OzAdditional Product FeaturesLc Classification NumberHm1033.G53 2000Edition DescriptionReprintReviews"Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide."-- San Francisco Chronicle, "As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation."-- Aaron Gell , Time Out, "A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world."-- Michael LewisCopyright Date2002Target AudienceTradeLccn99-047576Dewey Decimal302Dewey Edition22 box#3
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Book Title: Tipping Point : How Little Things Can Make a Big Difference
Item Length: 8.3in
Item Height: 1.3in
Item Width: 5.8in
Author: Malcolm Gladwell
Format: Hardcover
Language: English
Topic: General, Social Psychology, Statistics, Marketing / Research
Publisher: Little Brown & Company
Publication Year: 2000
Genre: Psychology, Business & Economics, Social Science, Philosophy
Item Weight: 13.3 Oz
Number of Pages: 288 Pages
