Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Tourism Marketing For Cities And Towns: Using Social Media And Branding To Attract TouristsISBN13:9781138685185ISBN10:1138685186Author:Kolb, Bonita (Author)Description:Understanding How Places, Particularly Cities And Towns, Are Marketed To And Consumed By Tourists, Is Vital To Anyone Working In The Tourism Industry By Creating And Promoting A Unique Branded Destination, The Successful Marketer Can Attract New Visitors To Their City Or Tourism Attraction With The Rise Of Social Media, There Is Even More Scope To Explore How Tourism Marketers Can Use Their Own And Other Social Media Sites To Communicate With Today's Tech Connected Traveler In A New Updated Volume,Tourism Marketing For Cities And TownsProvides Thorough And Succinct Coverage Of Place Marketing Theory Specific To The Tourism Industry It Focuses On Clearly Explaining How To Develop The Branded Destination With Special Emphasis On Product Analysis, Promoting Authenticity And, New To This Edition, The Use Of Social Media To Create The Personalized Experiences Desired By Visitors In Addition, It Contains A Wide Range Of International Examples And Perspectives From A Large Variety Of Different Stakeholders, Alongside Discussion Questions And Strategic Planning Worksheets This Book Provides Both Practical Advice With Real-World Application And A Theoretical Background To The Field As A Whole Written In An Engaging Style, This Book Will Be Valuable Reading For Upper Level Students And Business Practitioners Of Tourism, Marketing, Urban Studies, Business Management And Leisure Studies Binding:Hardcover, HardcoverPublisher:RoutledgePublication Date:2017-03-03Weight:0 lbsDimensions:Number of Pages:246Language:English
Price: 204.5 USD
Location: USA
End Time: 2024-11-26T11:20:38.000Z
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Book Title: Tourism Marketing For Cities And Towns: Using Social Media A...
Item Length: 9.4in.
Item Height: 0.8in.
Item Width: 6.4in.
Author: Bonita Kolb
Publication Name: Tourism Marketing for Cities and Towns : Using Social Media and Branding to Attract Tourists
Format: Hardcover
Language: English
Publisher: Routledge
Publication Year: 2017
Type: Textbook
Item Weight: 18.4 Oz
Number of Pages: 246 Pages
