Trading Words: Poetry, Typography, and Illustrated Books in the

Description: Book DetailsTitle: Trading Words: Poetry, Typography, and Illustrated Books in the Item Condition:used item in a very good conditionAuthor:Professor Claire Hoertz Badaracco ISBN 10:0801848598Publisher:The Johns Hopkins University Press ISBN 13:9780801848599Published On:1995-08-01 SKU:7719-9780801848599Binding:Hardcover Language: EnglishEdition: List Price:-Description Between the turn of the century and about 1940, dramatic changes took place in both British and American print culture. Publishers scrambled as new markets developed or were created via advertising. Lithographers and designers helped establish the preeminence of "modern" aesthetics. And the centuries-old printing industry was transformed by unprecedented technological advances. In Trading Words Claire Hoertz Badaracco examines these fascinating developments in an engaging study of the economics of literary design. She investigates how writers sold their poetry by marketing their reputations, how book printers used American literature to break the long hold of European classics on the mass market literary imagination, and how direct mail and advertising made or broke subscription publishing enterprises during the 1930s. Drawing on rare books and manuscript materials from distinguished collections in the history of printing and marketing, Badaracco freshly surveys the development of twentieth-century "mass culture" and reinterprets the philosophies, ideals, and schemes of the poets, typographers, and publishers who succeeded in capturing the public imagination. At AwesomeBooks we believe that good quality and speed of service is what pleases our customers and according to this we have a product guarantee on all our books. All used books sold by AwesomeBooks:Will be clean, not soiled or stained.All pages will be present and undamaged.Books will be free of page markings.Some pages may be slightly dog-eared through previous use.The spine may show some creasing through previous use.Ultimately we would never send any book we would not pick up and read ourselves. All new books sold by AwesomeBooks:Will be completely new and unfolded.Wrapped carefully to prevent damage or curling of book edges.100% money back guarantee If you are not satisfied for any reason, simply drop us an email and we will give you a 100% refund upon returning the item. If you are not happy then neither are we. If your order has not be reached you within a maximum of 21 days please contact us and we will respond immediately to help. Return Policy At AwesomeBooks, we believe our customers should feel free to order any of our products in the knowledge that they can return anything back within 30 days of purchasing an item for any reason. We will not make it awkward, if you want to return something then all you have to do is ask! Simply drop us an email to the address given on your order confirmation email or login to your paypal account used for payment and send us an email from there. For defects or problems caused before receipt of an item we will of course provide full instructions on how to return the item to us. For other issues (perhaps you did not like a product or it did not live up to expectations), we are happy to refund all costs but require the buyer to pay the return postage cost. Once you drop us an email requesting a return, we will let you know the precise return method quickly and conveniently.

Price: 10.84 USD

Location: MD

End Time: 2025-01-11T03:26:26.000Z

Shipping Cost: 0 USD