Description: How Do People Really Make Decisions? We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that's rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that are laid out before us. Sometimes these shortcuts are based on prior information, and sometimes they're based on faulty assumptions we make about the data we're working with. These mental shortcuts are called cognitive biases, or heuristics. None of us are immune to them. We all use them in our decision-making process, whether we're aware of it, or not. Whatever product or service you're marketing, everything you do is about getting customers to make a choice - and cognitive biases affect every choice we make. In reading this book, you'll come to discover how you can take advantage of these biases we're all predisposed with. How you can use them to acquire more customers, and multiply your sales. And all without them knowing what you're doing.
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EAN: 9780994390202
UPC: 9780994390202
ISBN: 9780994390202
MPN: N/A
Book Title: Unconscious Marketing: 25 Cognitive Biases That Co
Item Length: 22.9 cm
Publisher: Neurotriggers
Publication Year: 2015
Subject: Psychology, Marketing
Item Height: 229 mm
Number of Pages: 196 Pages
Language: English
Publication Name: Unconscious Marketing: 25 Cognitive Biases That Compel Your Customers to Buy (Without Them Knowing)
Item Weight: 268 g
Type: Textbook
Author: Sam Page
Item Width: 152 mm
Format: Paperback
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