Description: Visual Thinking for Information Design, Second Edition brings the science of perception to the art of design. The book takes what we now know about perception, cognition and attention and transforms it into concrete advice that students and designers can directly apply. It demonstrates how designs can be considered as tools for cognition and extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Renamed from the first edition, Visual Thinking for Design, to more accurately reflect its focus on infographics, this timely revision has been updated throughout and includes more content on pattern perception, the addition of new material illustrating color assimilation, and a new chapter devoted to communicating ideas through images. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques Provides practical, task-oriented information for designers and software developers charged with design responsibilities Includes hundreds of examples, many in the form of integrated text and full-color diagrams Steeped in the principles of “active vision, which views graphic designs as cognitive tools Features a new chapter titled Communicating Ideas with Images that focuses on a new emerging theory of human cognition and how that theory, which deals with the construction and refinement of predictive mental models in the mind, provides a solid foundation for reasoning about what should go into a presentation
Price: 40 USD
Location: Brattleboro, Vermont
End Time: 2025-01-12T02:13:59.000Z
Shipping Cost: 3.99 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
MPN: 9780128235676
Brand: Morgan Kaufmann
Number of Pages: 224 Pages
Language: English
Publication Name: Visual Thinking for Information Design
Publisher: Elsevier Science & Technology
Subject: User Interfaces, General, Social Aspects / Human-Computer Interaction
Publication Year: 2021
Type: Textbook
Item Length: 9.2 in
Subject Area: Computers, Psychology
Author: Colin Ware
Item Width: 7.5 in
Format: Trade Paperback
