Description: Warm Wishes from Sunny St. Pete, Florida, Paperback St. Petersburg was the first American city to hire a public relations director and the first to initiate a successful advertising program. More than almost any other Florida city, St. Petersburg relied on a constant message in postcards, newspaper editorials, print ads and broadcast commercials to market itself as the nation's playground. By the early 1900s, this sleepy fishing village had become the tourist destination of choice for thousands of winter-weary northerners. Early enthusiasts claimed the sun-filled peninsula was the southern garden of perpetual well-being." Their methods ranged from serious academic papers to outrageous bathing suit inspections and "world record" schemes. Join" "historian Nevin D. Sitler as he presents an entertaining look at the men who crafted the promotion of paradise.."
Price: 14.29 USD
Location: Columbia, South Carolina
End Time: 2024-08-17T21:39:12.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money back or replacement (buyer's choice)
Brand: Unbranded
MPN: 9781626192744
Book Title: Warm Wishes from Sunny ST. Pete: : the Success Story of Promoting the Sunshine City
Item Length: 9in
Item Height: 0.3in
Item Width: 6in
Author: Nevin Sitler
Format: Trade Paperback
Language: English
Topic: United States / State & Local / South (Al, Ar, FL, GA, Ky, La, ms, Nc, SC, Tn, VA, WV), Industries / Hospitality, Travel & Tourism, United States / General
Publisher: Arcadia Publishing
Publication Year: 2014
Genre: Business & Economics, History
Item Weight: 8.6 Oz
Number of Pages: 144 Pages
