Description: Wine Wars : The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists, Hardcover by Veseth, Mike, ISBN 0742568199, ISBN-13 9780742568198, Brand New, Free P&P in the UK Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. It is the battle for the future of wine—and even for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Will it be Two Buck Chuck or tradition-steeped vintners? Veseth masterfully brings all of these questions together in the only book on the wine business written engagingly for all lovers of wine.
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Book Title: Wine Wars : The Curse of the Blue Nun, the Miracle of Two Buck Ch
Number of Pages: 264 Pages
Language: English
Publication Name: Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists
Publisher: Rowman & Littlefield
Publication Year: 2011
Subject: Business
Item Height: 241 mm
Item Weight: 513 g
Type: Textbook
Author: Mike Veseth
Item Width: 163 mm
Format: Hardcover
