Winning at New Products : Creating Value Through Innovation Rober

Description: Book

Price: 6.18 USD

Location: Mishawaka, Indiana

End Time: 2024-12-05T05:32:35.000Z

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Special Attributes: EX-LIBRARY

Publication Name: Basic Books

Edition: 4

Book Title: Winning at New Products : Creating Value Through Innovation

Number of Pages: 408 Pages

Language: English

Publisher: Basic Books

Topic: General, Product, Research & Development, Marketing / Research

Publication Year: 2011

Item Height: 1.2 in

Illustrator: Yes

Genre: Design, Business & Economics

Item Weight: 17.3 Oz

Author: Robert G. Cooper

Item Length: 9.2 in

Item Width: 6.1 in

Format: Trade Paperback